BOOKTOK ON FACEBOOK: HOW READERS AND CREATORS ARE REINVENTING BOOK DISCOVERY

Open Facebook on any weekday evening and you’ll likely stumble across a short, punchy clip of someone crying over the final pages of a romance novel or stacking a rainbow tower of fantasy hardcovers to a trending sound. These snippets—often stitched together on a video maker app and uploaded to Reels or Groups—belong to “BookTok,” the onc